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Corporate Social Responsibility and Sustainability within the Aviation Industry – The Case of Emirates and Ryanair
Brena Ramirez, Sandra Carolina Sariola, Lynch Ainsley Gonzales
Brena Ramirez, Sandra Carolina
Sariola, Lynch Ainsley Gonzales
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Abstract
This paper analyzes the role of CSR in dealing with social and environmental concerns within the aviation industry. The research focuses on how multinational airlines manage the complexity of integrating environmental commitments with economic goals in a sector that contributes considerably to the global emission. Through a qualitative approach based on secondary data from two leading airline companies, i.e., Emirates and Ryanair, we analyzed the MNEs’ CSR initiatives in three primary areas: environmental and social practices, environmental risks and sustainable investment, and CSR benefits to the MNEs and their stakeholders. We found that both airlines have made improvements to offset their carbon emissions. However, high investment cost, weak consumer involvement in CSR initiatives, and inconsistencies in the global regulatory frameworks limit the achievement of their sustainability goals. Additionally, stakeholder perspectives on greenwashing, as well as transparency gaps, emphasize the need for stakeholder engagement strategies and effective communication. This paper therefore details the importance of innovative technologies, global regulatory consistency, and effective stakeholder collaboration in developing sustainable CSR practices in the aviation industry.
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Date
2024
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Research Projects
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Keywords
Aviation industry, Competitive advantage, Corporate Social Responsibility (CSR), International Civil Aviation Organization, Low-cost airline, Luxury airline, Stakeholder management, Sustainability
Citation
Sandra Carolina Brena Ramirez, and Lynch Ainsley Gonzales Sariola. "Corporate Social Responsibility and Sustainability within the Aviation Industry – The Case of Emirates and Ryanair". BA in International Business Capstone, John Cabot University, Rome, Italy. 2024.