Loading...
Investigating the Relationship between CSR Initiatives and Economic Performance: A Case Study of Tata Motors in Emerging, Developing, and Developed Countries
Badillo Campuzzano, Tatiana Fabbri, Giovanni Russo, Carlo Simpson, David
Badillo Campuzzano, Tatiana
Fabbri, Giovanni
Russo, Carlo
Simpson, David
Citations
Altmetric:
Abstract
This purpose of our research is to introduce Tata Motors’ approach towards sustainability, worth analyzing due to what might be considered a disadvantageous headquarters in India. Through a Corporate Social Responsibility (CSR) approach, the paper investigates how emerging and developing countries can produce revolutionary and sustainable innovations whilst simultaneously improving their financial state. Through a stakeholder approach, our case study also reveals practical solutions that foster worldwide consumers’ adoption of electric vehicles, overcoming burdens such as high consumer prices and difficulty of use. Our paper provides insights that show emerging countries are not damaged by sustainable efforts, but can actually generate profits from them. Our research also covers the importance of highly competent managers inside an international firm, utilizing Tata Motors’ acquisition of Jaguar Land Rover as a representative case.
Description
Date
2024
Journal Title
Journal ISSN
Volume Title
Publisher
Research Projects
Organizational Units
Journal Issue
Keywords
Automotive industry, Corporate Social Responsibility (CSR), Developed Countries, Emerging Countries, Green Supply Chain Management (GSCM), Multinational Enterprises (MNEs)
Citation
Badillo Campuzzano, Tatiana, Giovanni Fabbri, Carlo Russo, and David Simpson. "Investigating the Relationship between CSR Initiatives and Economic Performance: A Case Study of Tata Motors in Emerging, Developing, and Developed Countries". BA in International Business Capstone, John Cabot University, Rome, Italy. 2024.