Marketing sustainable financial products to specific target segments: the case of the Italian market

Show simplified metadata
dc.contributor.authorSignorini, Alessandro
dc.contributor.authorTorosantucci, Gaetana
dc.date.accessioned2024-09-06T12:05:38Z
dc.date.available2024-09-06T12:05:38Z
dc.date.issued2019
dc.description.abstractOriginality of the study. Sustainability is generally classified as the balance between economic, social, and environmental factors in the decision making of an organization (Ralph and Strubbs, 2014). In order to fill the criteria of sustainability, the organizational decisions must constantly try to ensure economic stability and growth in the long term, strive to social equity, and preserve the natural environment for the future generations (UNESCO, 2011). This article focuses on one specific aspect of sustainability, sustainable banking, that can be defined as the attempt from commercial and investment banks to include sustainability and social responsibility factors in their operations. In particular, the emphasis is on the offer of banking and financial products and services that have social and environmental sustainable elements along with economic stability and profitability (Boitan, 2015). The inclusion of sustainable elements can be based on a voluntary and independent initiative that banks implement in order to better match the needs of their consumers. Alternatively, banks can adhere to established sustainability frameworks that offer guidelines on how banking and financial products can incorporate sustainable factors (Boitan, 2015). The three most common and well-known frameworks are the Equator Principles, the United Nations Global Compact, and the United Nations Environment Program Financial Initiative (http://www.equator-principles.com, www.unglobalcompact.org, www.unepfi.org).
dc.identifier.citationSignorini, Alessandro, and Gaetana Torosantucci. “Marketing Sustainable Financial Products to Specific Target Segments: The Case of the Italian Market.” In Management and Sustainability: Creating Shared Value in the Digital Era, edited by Alberto Pastore, Federico Testa, Gennaro Iasevoli, and Marta Ugolini, 61–65. 2019.
dc.identifier.urihttps://hdl.handle.net/20.500.14490/234
dc.language.isoen
dc.relation.urlhttps://www.sijm.it/wp-content/uploads/2019/10/EA-CONFERENCE-SINERGIE-SIMA-2019-PARTE-I.pdf
dc.subjectSustainability
dc.subjectManagement and sustainability
dc.subjectSustainable banking
dc.titleMarketing sustainable financial products to specific target segments: the case of the Italian market
dc.typeBook chapter
dspace.entity.typePublication
relation.isAuthorOfPublication0dd3580d-26a2-484b-8784-5553e28ca20a
relation.isAuthorOfPublication.latestForDiscovery0dd3580d-26a2-484b-8784-5553e28ca20a
Files
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.87 KB
Format:
Item-specific license agreed to upon submission
Description:
Download
Collections
Department of Business Administration
Sustainability Publications