A 20-Country Comparative Assessment of the Effectiveness of Nutri-Score vs. NutrInform Battery Front-of-Pack Nutritional Labels on Consumer Subjective Understanding and Liking

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dc.contributor.authorHe, Jun
dc.contributor.authorMazzù, Marco Francesco
dc.contributor.authorBaccelloni, Angelo
dc.date.accessioned2025-04-11T10:12:04Z
dc.date.available2025-04-11T10:12:04Z
dc.date.issued2023
dc.description.abstractThe incidence of overweight and obesity has generated significant concerns among European consumers and institutions. As part of a set of measures undertaken, the European Union (EU) called for one harmonized mandatory front-of-pack nutritional label (FOPL) to improve consumer food nutritional knowledge and encourage healthier and more informed food choices. Different types of FOPLs, ranging from nutrient-specific labels—such as the NutrInform Battery—to summary labels—such as the Nutri-Score—have been developed and introduced in different markets, reporting different degrees of effectiveness in terms of understanding. The aim of this study is to provide actionable insights by analyzing a specific part of the complex consumers’ decision-making process in food when aided by FOPLs. Adopting a between-subject experiment on a sample of 4560 respondents in 20 EU member countries, the study compares the consumer subjective understanding and liking of two labels currently under examination by the EU bodies, the NutrInform Battery and the Nutri-Score. At an aggregated level, the results show that NutrInform Battery is more effective than Nutri-Score in improving consumer subjective understanding and leads to a higher liking towards the label. A detailed by-country analysis highlights either a superiority or a parity of NutrInform Battery for subjective understanding and liking. Theoretically, this study, through a large panel of respondents, adds the fundamental perspective on subjective understanding, complementing the findings of extant research on objective understanding, and further clarifies the role of liking as a complementary element in the food decision-making process toward heathier and more informed food choices. This might be of significant relevance in providing additional evidence that can be used by policymakers in their attempt toward the selection of a uniform FOPL at EU level.
dc.identifier.citationHe, Jun, Marco Francesco Mazzù, and Angelo Baccelloni. “A 20-Country Comparative Assessment of the Effectiveness of Nutri-Score vs. NutrInform Battery Front-of-Pack Nutritional Labels on Consumer Subjective Understanding and Liking.” Nutrients 15 (13): 2852. 2023.
dc.identifier.doihttps://doi.org/10.3390/nu15132852
dc.identifier.urihttps://hdl.handle.net/20.500.14490/966
dc.language.isoen
dc.rightsAttribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.source.issue13
dc.source.journaltitleNutrients
dc.source.volume15
dc.subjectNutrInform Battery
dc.subjectNutri-Score
dc.subjectSubjective understanding
dc.subjectObjective understanding
dc.subjectLiking
dc.subjectFront-of-pack nutritional labels (FOPLs)
dc.subjectFood policy
dc.subjectConsumer behavior
dc.subjectEuropean Union
dc.titleA 20-Country Comparative Assessment of the Effectiveness of Nutri-Score vs. NutrInform Battery Front-of-Pack Nutritional Labels on Consumer Subjective Understanding and Liking
dc.typeArticle
dspace.entity.typePublication
relation.isAuthorOfPublicationae171635-a768-41aa-9804-338702dc834a
relation.isAuthorOfPublication.latestForDiscoveryae171635-a768-41aa-9804-338702dc834a
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