Anna Fiorentino completed her Master’s Degree in Business Administration at the University of Pisa, where she majored in consumer behavior, behavioral economics and marketing of services. She holds a Master in Management of Innovation and a Ph.D. in Marketing from Scuola Superiore Sant’Anna di Pisa. She also spent a year at Institut d’administration des entreprises in Aix-en-Provence, France. She has 25 years of experience working in marketing and sales in multiple industries, including consumer goods, airlines, artificial intelligence and learning consulting. Fiorentino spent 16 years at McKinsey as a marketing and sales consultant. She held a position in professional development for newly elected partners of McKinsey, worldwide. Starting in 2019, the passion to support personal and professional growth drove Fiorentino to take a teaching position. With her background as a marketing consultant, in 2020, she took the leadership in new product development and EdTech solutions at Luiss Guido Carli University in Rome. Her teaching philosophy is to provide students with a balance of theory and practice, as well as share what she has learned from both her academic and professional background. At John Cabot University she currently teaches Brand Management and Sales Management, and Brand Management and Neuroscience for the Center for Professional and Continuous Education. She is also a lecturer at Luiss Business School, where she is the scientific coordinator of a “How to Present Lab” and teaches Sales Management, Retail Management and Key Account Management.