Alessio Di Leo is a researcher in Business and Management. He holds a Ph.D. in Marketing from Sapienza University of Rome. Professor Di Leo began his professional career by serving as a consultant involved in multi-country projects making recommendations on the customer experience, and business process redesign for utilities and retail markets. In addition, he works in marketing research and insight generation as a freelance consultant. He has published widely: his articles appear in leading journals such as Industrial Marketing Management, and British Food Journal. Furthermore, he has participated and continues to participate in several national research projects, funded by private and public organizations in different sectors.