Alessandro Feri is an Assistant Professor of Marketing in the Department of Business Administration at John Cabot University. He is also an Associate Researcher at Edinburgh Napier University Business School. Professor Feri has a doctorate in Marketing and a postgraduate certificate (PgCert) in Business and Management Research Methods. He is a Fellow of the Higher Education Academy (FHEA) and a member of the Marketing Society Scotland. His research interests include branding, sustainability, impulse buying and active mobility. He has offered consultancy in funded applied research such as Knowledge Transfer Partnership, Interface and the European Institute of Innovation and Technology (EIT). His research-informed teaching focuses on Marketing theoretical and industry-driven fundamentals, including Principles of Marketing, Brand Management, Integrated Marketing Communications and International Marketing.