Signorini, Alessandro

Profile Picture
Institutional profile
Since September 2008, Signorini has been Assistant Professor of Marketing at JCU and he was granted tenure in 2012. He was Chair of the Business Administration Department from 2012-2014 and 2016-2018. Between November 2007 and 2014 he taught as Associate Adjunct Professor for the MBA program at St. John’s University. Since 2005, Prof. Signorini has also cooperated in fundraising projects for a number of non-profit organizations, primarily, Bioversity International, the World Food Programme, Oxfam, and Ashoka. In 2016, Prof. Signorini co-founded an innovative social start-up in the field of charity cashback called Donapp, where he was Chief Marketing Officer until April 2019. In 2016, he was also appointed as a member of the Board of Trustees of Soleterre Foundation, which deals with pediatric oncology. At the moment, Professor Signorini works as senior corporate fundraiser for UniCamillus, a fully-recognized medical university based in Rome.

Filters

20191
Reset filters

Settings

Citations

Publication Search Results

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Publication
    Marketing sustainable financial products to specific target segments: the case of the Italian market
    (2019) Signorini, Alessandro; Torosantucci, Gaetana
    Originality of the study. Sustainability is generally classified as the balance between economic, social, and environmental factors in the decision making of an organization (Ralph and Strubbs, 2014). In order to fill the criteria of sustainability, the organizational decisions must constantly try to ensure economic stability and growth in the long term, strive to social equity, and preserve the natural environment for the future generations (UNESCO, 2011). This article focuses on one specific aspect of sustainability, sustainable banking, that can be defined as the attempt from commercial and investment banks to include sustainability and social responsibility factors in their operations. In particular, the emphasis is on the offer of banking and financial products and services that have social and environmental sustainable elements along with economic stability and profitability (Boitan, 2015). The inclusion of sustainable elements can be based on a voluntary and independent initiative that banks implement in order to better match the needs of their consumers. Alternatively, banks can adhere to established sustainability frameworks that offer guidelines on how banking and financial products can incorporate sustainable factors (Boitan, 2015). The three most common and well-known frameworks are the Equator Principles, the United Nations Global Compact, and the United Nations Environment Program Financial Initiative (http://www.equator-principles.com, www.unglobalcompact.org, www.unepfi.org).