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Impact of social media on the Brexit referendum and the 2019 UK general election

Croce Rossi Longhi, Gerardo
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Abstract
Social media in the Brexit referendum and the 2019 UK general elections has had an historic impact on British society. Social media in the 2010s was accessible to the majority of people from all age groups. This thesis focus is on how for the first time in the UK political history the social media, which are relatively new tools, were widely used to condition the British public opinion. The thesis aim is to understand how in-depth social media changed the political landscape from creating echo chambers to having bots spreading disinformation. The research starts with the 2016 Brexit referendum, a decisive moment in British political history. During the period between the 2016 referendum and the 2019 elections more and more of the British people started to read news through internet, apps and especially social medias. The 2019 general election was decisive for the outcome of what Brexit would eventually be. Therefore, it can be considered as important as the 2016 referendum. The thesis analyses also the psychological aspect of social media and the results of Brexit which exercised a strong impact especially amongst EU citizens living in the UK. The result of this thesis is that social media became the essential tool both for politicians and people. For the first time in world history everyone could spread their message to a wider audience without the need of intermediaries such as newspapers and television broadcasting.
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Thesis (B.A. in Political Science, Minor in Legal Studies)--John Cabot University, Spring 2022.
Date
2022
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Keywords
Mass media, Social media and society, European Union countries, European Union, Politics and government, Foreign relations
Citation
Croce Rossi Longhi, Gerardo. "Impact of social media on the Brexit referendum and the 2019 UK general election". BA Thesis, John Cabot University, Rome, Italy. 2022.
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