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Navigating the CSR Landscape: A Comparative Study of Amazon's Strategies in Developed and Emerging Markets
Palmieri, Maria Alessia Savkiv, Nazariy Singh, Arsh Deep
Palmieri, Maria Alessia
Savkiv, Nazariy
Singh, Arsh Deep
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Abstract
This paper aims to examine the nature and extent of corporate social responsibility (CSR) and reporting practices of companies in developing and developed countries. Based on the findings of our comparative analysis of Amazon’s operations in India and the United States, CSR application developed from a purely ethical obligation to a core element of the business’ worldwide strategic marketing mix. However, we found a massive difference in the application of CSR in developed and developing countries. Amazon applied a voluntary CSR strategy in developed countries; indeed, in developed countries, CSR focuses more on transparency, diversity, and inclusion. On the other hand, in developing countries, Amazon’s CSR practices focus on the compliance with local regulations, and the improvement of education and healthcare. Still, in developed and developing countries, CSR enhances Amazon’s consumers’ engagement and its reputation. Overall, our study shows that MNEs must balance global CSR strategies with local adaptation, responding to varying stakeholder demands and regulatory frameworks. Integrating CSR practices in corporate strategic decision-making has become a crucial element for MNEs to be competitive.
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Date
2024
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Keywords
Corporate Social Responsibility (CSR), Education, Healthcare, and Consumer Engagement, Transparency, Diversity, and Local Compliance, Strategic Marketing and Global Adaptation
Citation
Palmieri, Maria Alessia, Nazariy Savkiv, and Arsh Deep Singh. "Navigating the CSR Landscape: A Comparative Study of Amazon's Strategies in Developed and Emerging Markets". BA in International Business Capstone, John Cabot University, Rome, Italy. 2024.