López, Antonio2024-09-062024-09-062020Lopez, Antonio. “Ecomedia: The Metaphor That Makes a Difference « Journal of Sustainability Education.” The Journal of Sustainability Education, April 2020.https://hdl.handle.net/20.500.14490/229Media is an ambiguous metaphor that changes meaning depending on how it’s used by educators. Typically media are only characterized by how they represent reality and communicate ideas. Consequently, the metaphor assumes a taken-for-granted meaning that media are immaterial with no environmental impact. Instead, the term ecomedia signals media’s inherent environmentality. This essay introduces our special issue on ecomedia literacy by exploring how the ecomedia metaphor affords a deeper awareness of media’s environmental footprint.enEcomedia literacyArticle