Jell-Ojobor, MariaPalmieri, Maria AlessiaSavkiv, NazariySingh, Arsh Deep2024-12-182024-12-182024Palmieri, Maria Alessia, Nazariy Savkiv, and Arsh Deep Singh. "Navigating the CSR Landscape: A Comparative Study of Amazon's Strategies in Developed and Emerging Markets". BA in International Business Capstone, John Cabot University, Rome, Italy. 2024.https://hdl.handle.net/20.500.14490/831This paper aims to examine the nature and extent of corporate social responsibility (CSR) and reporting practices of companies in developing and developed countries. Based on the findings of our comparative analysis of Amazon’s operations in India and the United States, CSR application developed from a purely ethical obligation to a core element of the business’ worldwide strategic marketing mix. However, we found a massive difference in the application of CSR in developed and developing countries. Amazon applied a voluntary CSR strategy in developed countries; indeed, in developed countries, CSR focuses more on transparency, diversity, and inclusion. On the other hand, in developing countries, Amazon’s CSR practices focus on the compliance with local regulations, and the improvement of education and healthcare. Still, in developed and developing countries, CSR enhances Amazon’s consumers’ engagement and its reputation. Overall, our study shows that MNEs must balance global CSR strategies with local adaptation, responding to varying stakeholder demands and regulatory frameworks. Integrating CSR practices in corporate strategic decision-making has become a crucial element for MNEs to be competitive.enAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/Corporate Social Responsibility (CSR)Education, Healthcare, and Consumer EngagementTransparency, Diversity, and Local ComplianceStrategic Marketing and Global AdaptationOther