Frattini, AnitaOliveto, Martina Clelia2025-06-102025-06-102025Frattini, Anita, and Martina Clelia Oliveto. "Digital Transformation and Sustainable Practises in the Eyewear Sector: The Case of EssilorLuxottica". BA in International Business Capstone, John Cabot University, Rome, Italy. 2025.https://hdl.handle.net/20.500.14490/1075This paper explores the digital transformation and sustainability strategies of EssilorLuxottica, a global leader in the eyewear industry. Through the integration of emerging technologies, such as Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), and the Internet of Things (IoT), Luxottica has enhanced its operational efficiency, customer experience, and environmental sustainability. The study investigates how the company aligns its technological advancements with the United Nations Sustainable Development Goals (SDGs), focusing particularly on SDG 3 (good health and well-being), SDG 9 (industry, innovation, and infrastructure), and SDG 12 (responsible consumption and production). Furthermore, the analysis examines Luxottica’s global presence, regulatory landscape, and corporate social responsibility (CSR) initiatives. The findings suggest that Luxottica’s strategic digital investments and CSR efforts contribute to a significant competitive advantage while revealing persistent challenges such as data privacy, supply chain complexity, and labor rights issues. This case study provides insight into how large multinational corporations can pursue innovation and sustainability, serving as a model for responsible business conduct in the Industry 4.0 era.enAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/EyewearDigital transformationSustainabilityRetailingEssilorLuxotticaOther