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Luxury Apparel and “Made in China”: A Case Study Comparing Sustainable Production in Italy and China
Mykytchenko, Margherita ; Montano, Fernanda
Mykytchenko, Margherita
Montano, Fernanda
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Abstract
This study explores the intersection of sustainability, transparency, and outsourcing in the luxury fashion industry, with a comparative focus on Italy and China. By examining the environmental, ethical, and branding implications of production strategies employed by leading luxury brands, the research highlights the challenges of maintaining exclusivity while adhering to sustainable practices. Drawing on case studies, industry reports, and regulatory analysis, the study investigates how outsourcing production to emerging markets affects brand reputation, stakeholder trust, and consumer behavior in the international luxury apparel sector. The findings indicate that while Italy remains synonymous with quality craftsmanship, increasing outsourcing to China—often accompanied by insufficient transparency—risks undermining sustainability claims and eroding consumer trust. The paper concludes with policy and branding recommendations for luxury firms seeking to align their supply chains with authentic sustainability principles in both developed and developing markets.
Description
Thesis (B.A. in International Business)--John Cabot University, Spring 2025.
Date
2025
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Keywords
Sustainable development, Sustainable design, Fashion design, Social responsibility of business, Luxury goods industry
Citation
Mykytchenko, Margherita. "Luxury Apparel and “Made in China”: A Case Study Comparing Sustainable Production in Italy and China". BA Thesis, John Cabot University, Rome, Italy. 2025.