The Ecomedia Commons: An Ecomedia Literacy Analysis of ChatGPT
López, Antonio
Guldin, Rachel
Guldin, Rachel
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Abstract
This article proposes ecomedia literacy as a critical framework for exploring the intricate relationship between artificial intelligence (AI), media, and the environment. The authors argue for a nuanced awareness of AI’s symbolic, discursive, and material impacts on the planet, advocating for responsible and ethical engagement with emerging technologies. They explore the role of media education in reorienting priorities towards the common good and cultivating a deeper connection to the environmental commons. The article critiques the optimistic discourse surrounding AI in popular press and highlights the need for a more critical understanding of AI’s environmental footprint and its broader material conditions. The authors present ecomedia literacy as a holistic approach that extends beyond content and representation to include technological infrastructure and sustainability considerations. Through a case study of ChatGPT, they demonstrate how ecomedia literacy can complicate discourse and ideas surrounding AI within a media education context. This article offers a framework for ecomedia literacy that could serve as a foundational concept for navigating challenges posed by AI and digital media, contributing to the preservation of our shared environmental heritage and the promotion of the common good.
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Date
2025
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Research Projects
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Keywords
Ecomedia literacy, Artificial intelligence, AI literacy, Commons, ChatGPT
Citation
López, Antonio, and Rachel Guldin. “The Ecomedia Commons: An Ecomedia Literacy Analysis of ChatGPT.” Journal of Media Literacy. 2025.