Andrea Giambarresi completed his Master's Degree in Marketing at Luiss Guido Carli University, specializing in process and market management. He is currently a PhD candidate in Communication, Social Research and Marketing at Sapienza University of Rome. His research focuses on consumer behavior and nutritional communication strategies, with particular emphasis on the effectiveness of front-of-pack labels. Since 2024, Andrea Giambarresi has been serving as Commercial Planning Executive at Philip Morris International, where he applies analytical and strategic skills to commercial planning. Previously, he collaborated with Luiss Guido Carli University as Project Manager for the Summer University program (2021-2022). He currently teaches at John Cabot University, combining the academic rigor of doctoral research with professional experience in the corporate sector, offering students an integrated perspective between theory and managerial practice.